In The Ride of a Lifetime, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart, commonsense business wisdom works for businesses both big and small in any industry. Here, readers will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.